As a result, Uber has the power to say to Twitter “We have 20-30 percent of Tweets. So, are you feeling lucky? Are ya?”
Uber can then say “Unless you let us sell our own advertising, not yours, against those Tweets, we will have to migrate our user base onto a different platform.”
Boom
This is the .44 magnum Bill Gross is holding to Twitter’s head.
But why would those power users that use TweetDeck continue to do so if the owner of the app attempted to migrate them to a different service? Why would they be ok with being disconnected from the Twitter service they use so much of?