Everyone has an agenda. I don't see an agenda of conservation of our ecology as one we need to resist. Especially when their conclusion at the end is not just "Save the Sharks", but a hope that we will research other possible ingredients instead of just running with the first working prototype.
The fact that you like it is no reason to not look at what's behind it.
Climate change deniers, for example, say the agenda “the redistribution of wealth“
Now we can have a discussion.
Oh yeah, this one has Big Shark written all over it.
The ones that produce no results are more likely to be victims of other agendas than ineffective because of their own.