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every other sentence out of his mouth could be "I'm better than you" and people wouldn't flinch

To my understanding, that's pretty much what "charismatic" means. It's not a synonym for "friendly".

I'm not interested in semantics but I always thought that a requirement of charisma is that people like you. That doesn't mean you're friendly, but enough so that people like you. We're probably hitting some grey area here as people are obviously devoted to what Jobs has created, but it's nothing like a "cult of personality" ala Porfirio Díaz.

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