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Comment by mttjj | Hacker News Reader

Wait until you notice that everyone's Apple Watch is set to 10:09.

For context: watchmakers have often used 10:10 for marketing materials because it's symmetrical and it doesn't obscure the brand logo, which usually goes below the 12 position. Apple uses 10:09 probably because they want to be "ahead" of everybody else.

Similarly, iPhones are all set to 9:41 in marketing materials because that's the approximate time Steve Jobs introduced the first iPhone back in 2007.

The main reveal is around :40 in almost all Apple keynotes. The iPhone Pros today were at :46.

Not for keynote speakers; this is only for promotional content.

Look at the watches on the wrists of the speakers in the first 15 minutes of the keynote. They are all set to 10:09.

Well, yeah, because the event started at 10 so it's actually around that time…

You realize the event wasn't live, right? And Tim's watch clearly shows 10:09 the second he shows up in the video which was 10:01 at the latest "real time".

I know it isn't live, and it shows because they've been sloppy throughout. Check out his watch at the 20 minute mark, it's way off.

In general, Apple's presenter's watches (and demo devices) show the local time for live events, and they tried to do that here but obviously didn't do a very good job.

I don’t think that’s sloppy if everyone’s watch says 10:09 for the entire duration of the event. That sounds entirely intentional.

But they didn't do that, as I just mentioned and gave a fairly exact timestamp (to within a few seconds) for for you to check that they did not in fact do this.

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