Reminds me of George Carlin's show about changing words to make them softer.[1]
An good example he used to show this is the condition the fighters get from shock in combat. In WW1, it was called Shell Shock, a terrifying name. The same condition in WW1 was called Battle Fatigue, a nicer name. In the Korean War, the name changed to Operational Exhaustion, removing any humanity from it. After the Vietnam War, the name because Post-Traumatic Stress Disorder. When you compare the terms "Shell Shock" and "PTSD", it's obvious what the intent is.