I don't think that Stallman should tone down his message. Sure, he can be rough, but so what. (I've experienced this in email with him when he asked about re-releasing some of my early Lisp books under the FSF doc license, but that is OK.) The world needs people with strong contrarian opinions and even if I don't always agree I value what they say.

Way off topic, but: I can imagine a future world where there is an underground using free software, private but linked ad-hoc networks, etc. The victories of the super rich over the rest of us in the last decade actually have me looking at fiction like the world in Gibson's 'Johnny Mnemonic' as a real possibility for the future.