They forgot Step 0: Have a successful business.
None of the other steps will do you any good if you don't have a successful business.
There are many metrics that would indicate a "successful business" (users, revenue, growth rate, patents, etc)
None of the other steps will do you any good if you don't have a successful business.
There are many metrics that would indicate a "successful business" (users, revenue, growth rate, patents, etc)