Probably that it's been around so long, an entire generation of Netizens aren't aware of it. I genuinely had forgotten about it until this post, so it's a nice reminder.

Super helpful project, especially to see past surface-level ploys like some holiday "sales" where the discounted price is actually just the going price, and they put a fake crossed-out price near it.

Hacker News submissions don't have to be new. :)

CCC owners are clearly trying to drive people today to click their affiliate links on prime day :)