I'm surprised that Overstock is simultaneously still running at a loss and is seeing rising share values.

Every time I've tried to shop there, I've found a terrible selection, middling prices, and a mediocre UI. (To be fair, every e-commerce giant has a mediocre UI.) I see them casually mentioned in lists of "Amazon alternatives", but I've never once had someone recommend Overstock for a specific purchase. I don't think I've even talked to anyone who actually buys there.

Are they growing gangbusters in some niche I'm not aware of?