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Comment by ProAm | Hacker News Reader

> We've come full circle. Word of mouth is all you can trust.

5 years ago on HN someone would have said this is an industry ripe to be 'disrupted'. It can't be hard to create a new review site? Easy VC money, an exit within 5 years by acquisition from Yelp or Glassdoor or LinkedIn/MS.

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If the fundamental problem is trust, are you really suggesting that "it can't be hard to create" that trust?

A distributed trust network is a really interesting hard problem but does seem solvable in some ways (as seen by blockchains, though they have their own issues).

I've wondered if a somewhat simplistic graph based solution could work, inspired by organizations like medieval guilds and the mafia, where you generally need to be invited to the trust network and promoted to be more trusted within the network as others vouch for your trustworthiness. Suspicious users are highly punished (in the real life examples, often violently) and quickly removed from the network.

Obviously can be gamed like any other system, but would be much harder to do so and you can leverage the vouch/invite graph to detect trusted users that are highly connected to suspicious ones.

Surely there's something like this out there, though? Or is this just not a valuable business problem to solve?

Isn't this how recommendations in social networks work?

How many people in a "friends" list are people you actually know?

maybe this works if you have to 1) be invited and 2) also pay to get in?

It sounds like you're describing a product review site implemented as a distributed trust network, and the plan to establish the trustworthiness of contributors is to bolt on a contributor review site implemented as a distributed trust network.

Blockchain!

Proving that reviews haven't been removed might actually make this a real application for a blockchain.

Problem is, you will be forced by courts to remove some reviews for the usual reasons, making you instantly untrustworthy

Blockchain can't be "forced" to remove a review. Not how that works.

You can force a public facing site to stop displaying it, but if it's decentralized it is still there.

The disadvantage being of course there is no way to remove fake/scam reviews.

You usually build a chain of hashes of messages, not of the messages themselves. Meaning that you can delete the message, leaving evidence of the deletion in the form of a lonely hash in the chain.

Yes, but if uncensorability is a feature you want, there's nothing stopping you (other than the enormous cost[1]) from using the messages themselves.

[1]: Not necessarily a deal-breaker. For perspective, consider that a 10-word transatlantic telegram in 1860 cost the equivalent of $2600 in 2013 USD.

Another solution is to store a URL and a integer score (so you can rank companies). The longest URL I was able to get through CloudFlare recently was about two thousand characters but most will be much smaller. If someone wants the review taken down they can talk to whomever is hosting the content. Tweets, Medium articles, Facebook posts etc could hold the review content itself. Want to take down 5 unfavorable reviews, then write 5 letters to 5 different companies.

As another user noted, you can encode the message into the chain though.

You can publish data dumps and the internet will do the rest. I'm sure there are more than enough people out there who might either not care about the law or are located outside of that jurisdiction who would be more than happy to call out a scummy company when their existing bad reviews suddenly disappear from the latest data dumps.

Of course, there's no reason whatsoever to use a blockchain for this. The review website could simply offer dumps of their data signed with their private key.

I want a review site where I can only see reviews from people I have vetted (could be pseudonymous).

The Reddit discussion contains a few suggestions:

https://www.comparably.com/

It seems like this is a space where a non-profit might be more successful. Any profit-based company is going to have incentives to game reviews. Consumer Reports is published by a non-profit. They have a decent reputation. Reputation exists on the internet. HN has a good reputation too.

Consumer Reports these days looks like nothing but a marketing catalog with unclear monetization plan. We regularly get some sort of a "teaser flyer" addressed to a previous resident, and it's filled with clickbait titles and short scandalous blurbs telling the reader to pay for the full article. It looks like a cross between a tabloid and a product catalog. They might still do some valuable testing, but they've definitely been taken over by marketing MBAs, and are "optimizing their content".

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