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Maybe this is a naive take, but I don't see why platforms such as Facebook and Twitter bother. Just let the marketplace of ideas flourish. Isn't that ostensibly why they were created? Why put your thumb on the scale? In this case, they are inadvertently bringing more attention to the subject. How many more people are aware of the story now? Seems counter-productive.

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AXIOM: Inherent bias will always prevail, proportional to self-interest.

CONCLUSION: In this case, we know there's self-interest involved. Who, what, where, and why is relatively unknown to us, the pseudo-washed masses, so we must resort to our preconceived views.

And, naturally, FB/Twitter make good money on all these preconceived views, so there's something recursive here.

Putting their thumb on the scale is their business model.

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