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Analyst firms (Gartner, Forrester, et al) suffer from this as well. They both rate and draw subscription revenue from IT and technology companies.

Gartner, at least, is pay-to-play. You want in to the Gartner quadrant, you pay for it. I don't know why it has any credibility at all.

It’s all my boss and upper management talk about during meetings. I have a friend who use to work at Gartner. It’s very much pay-to-play.