I work near a restaurant kitchen, and they spend much of the day with a flyswatter in hand getting rid of these pests. I have actually verbalized this idea to the chefs in the past, I'm glad to see it actually being done. If made cheap enough this could be a real solution to keeping bugs away without resorting to nasty chemicals or netting everywhere.

This has the potential to be a big win for not only comfort, but health and safety as well. Less bugs in kitchens = less chance for food getting infected or worse yet, having eggs laid in it.