Dear Google how is tracking my location not personally identifiable data?
You know where I live and can track down where I go to work, where I go to school, where I go to shop. Anyone with access to that data can look up the address online to find the name of the person or persons who lives there, then use the rest of location data to narrow things down.
Either way I'm not "enemy of the state" so it does not bother me much, but data is personally identifiable.