As a schoolboy, I had friends whose parents consciously didn't bring broadcast TV into their house. They did have a vcr. They didn't want TV.

You won't reach Carol Couchpotato, but there will always be a core of people willing to living outside the FAANG coral.

If you care about the decentral internet, set yourself realistic expectations. Work with the coalition of the willing. Make it as welcoming as you can. It'll be fun times!