Honestly, if anyone is getting the short end here, it's comcast. Imagine if some loophole allowed FedEx to tie trailers onto UPS's delivery trucks. That's exactly what netflix is doing to comcast.
I'm purposefully arguing for the unpopular side here, btw. I'm definitely in the 99th percentile of bandwidth users and likely on verizon's own enemy's list. I can see it from the other perspective is all.
PS: For a huge ISP peaking 10mb for 2.4 hours at the worse time of the day is much more costly than a constant 1mb connection 24/7. But, you are not going to see this inter the debate.