Not to be facetious or anything, but I'd argue the moon is a hard-to-reach area with a distinct lack of coverage.

Now, I don't think it's going to impact a significant number of end-users, so probably not great from that perspective.

Who? Nasa? Nasa is not in telco business the last time I lopked. And it’s not certainly Nokia’s business to provide cellular coverage. They provide the hardware but the actual coverage is implemented by network providers installing the hardware after purchase.