Imagine you need robots and machines to work remotely on the moon without a human inside a cabin controlling things, without a line of sight and in a low power, low footprint form factor
Now you have 2 options:
1. Use off the shelf Quectel and Qualcomm devices and off the shelf existing embedded hardware. Then test and develop using common terrestrial networks and harden it for radiation. Pack and deploy.
2. Use something else that requires custom design, exotic hardware, untested interoperability, custom built terrestrial towers etc...
I'm going to vote on option 1 for saving time and money...