It’s kind of funny they got Meg Whitman to be the CEO of Quibi. Pretty sure Bella Poarch (or someone similar) would be a more appropriate choice for knowing how to get something viral.
$1B is goddam lot of money to spend on something with $0 capex.
The mobile app is a tiny cost.
So you have paying for the content then distribution. The later should have been royalty based and also drive most of the distribution.
It almost smells fishy.