Marketing? How to win friends and influence people?
What's next on HN, dating advice? No, scratch that. It'll be how to 'hack' the perceptions of people so you can take advantage of them. I expect to see spam for Mystery Method here in short order. Swiftly followed by NLP and hypnosis courses.
Guy Kawasaki is undoubtedly a very bright individual, and I have even personally benefited from some of the advice given in his writings. But...not this. Not here.