And it is the same with companies. Some companies carry out their business in order to profit from it, and some companies generate profits in order to sustain their business.
https://www.lawschool.cornell.edu/academics/clarke_business_...
Your link agrees with me. If shareholders believe decisions are being made which lead to less profits leadership will be removed.
Certainly it can't be profit motive. Some of their positions would reduce profitability and alienating a substantial number of your potential customers can't be helpful for business either.
Maybe Unilever management or it's board are asleep at the wheel. Who knows, but there are plenty of counter-examples that demonstrate that no company is necessarily about financial profits alone. I'm pretty sure that investors know this, and invest for some of these non-financial motives as well... again, may not be the norm, but probably not rare for these companies either.
In this case, users are both product and paying customer. Ads is one thing, but GDPR request showed they log every action related to the account.
People praise Spotify for how good their recommendations are, where do you think they get data for things like that?