https://youtu.be/ZxYOEwM6Wbk?t=481
Is this really the case? I checked Wikipedia and MathWorld and nobody makes a distinction between e^x and exp(x).
Even if it's a "white lie" for didactic reasons, I don't buy it, it will be much more confusing down the line for students.
Math is about finding structures governed by some rules and then generalizing them. To me the e^x defined as repeated multiplication conceptually is the same thing as the exponential function, just over broader domain. Why? You can interpolate between integer-valued X's using geometric mean. e^3 = sqrt(e^2 * e^4). What stops you from interpolating this recursively to achieve in the limit the exponential function over real numbers?