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Nothing beats talking to people and solving their problems.

And if that seems cliche or flippant, I didn't mean it as such. It's a non trivial problem with a non trivial process to solve and nothing bets talking to people for finding out what bothers them about their workflows.

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I think this is good advice. Tune in to problems. Listening is harder than it seems because we tend to apply our own filters.

For example, I did some work for a friend in a non-IT business, and at first I didn't pay attention because I thought his problem was trivial - but then realized to him it wasn't. You'd be surprised what companies need help with.

Listening, like a fit body, is one of the rare things that cannot be bought solely with money.

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