Interesting. Apple generally does not pre-release information about upcoming products, at all. They must have felt their hand forced in this, or Jobs is not at the helm of this press release (which I'm sure he is).
Interesting. Apple generally does not pre-release information about upcoming products, at all. They must have felt their hand forced in this, or Jobs is not at the helm of this press release (which I'm sure he is).
1. Why is Apple tracking the location of my iPhone? Apple is not tracking the location of your iPhone. Apple has never done so and has no plans to ever do so.
If you are "collecting anonymous traffic data" that means that you have to collect a phone's position and velocity, as well as time. That sounds like tracking to me.
Sure, it is probably anonymized and encrypted and aggregated into some probabilistic model, but it's still tracking the users' movements. I wouldn't be surprised if it's all stored somewhere server-side, that we only will find out about when something happens to Apple like happened to Sony's PSN network a few days ago.
http://www.fool.com/investing/general/2010/08/04/apple-drops...
"Apple apparently has its own Wi-Fi location information, presumably culled from the daily movements of iPhones around the country, that it thinks is good enough for its own devices."
That sounds exactly like what is described in the press release.
The problem with traffic info right now is that it's always either laughably late (see sirius/xm traffic info) or it's based on eyes-in-the-sky style updates from radio, which you can only get every period of time.
I also like the idea of using millions of iPhones' locations to get comprehensive traffic data.
However it's vaguely reminiscent of the cell phone sonar surveillance system in The Dark Knight.