At some point, the orbit is full, but I assume that is very far off.
https://www.reddit.com/r/SpaceXLounge/comments/jiu1uq/looks_...
• clean running water
• stable electricity supply
• disposable income
• bank accounts or means of making international payments
So I'd argue that the vast majority of the people you have in mind don't have the means to pay $500 for satellite dish, electricity for said dish, and a double-digit monthly subscription fee...
Possibly against TOS but I'm sure no one will police this too hard.
While phones come with prepaid plans that can be used with cash only, it's going to be difficult to get payment for Starlink going in many regions, unless SpaceX starts subsidiaries in various regions where this applies and offers prepaid/cash services, too.
At the suggested $100/mo you'd get 120M * 0.2 * $100 = $2.4Bn/mo from rural areas plus 120M * 0.8 * 0.4 * $100 ≈ $3.8Bn/mo from urban areas.
So in the US a reasonable cap would be about $6.2Bn/mo or $74.4Bn/yr.
Operational costs are difficult to estimate, but using the current numbers, $50M/launch and $250k/sat seems reasonable. At 60 sats per launch and 12k sats fleet size, build-up cost would be $10Bn launch costs plus $3B for the sats, so about $13Bn total.
With an average lifespan of 5yr/sat, 40 launches per year are required to maintain the fleet. That's an additional $2.1Bn/yr for replenishing old sats.
Costs for ground operations come on top of that.
Considering all this, even without a major game changer in launch costs (i.e. Starhip), Starlink would be very profitable even if they "only" reach %25 of the rural population in NA.
[1] https://www.census.gov/quickfacts/fact/table/US/PST045219
[2] https://www.worldatlas.com/articles/continents-of-the-world-...
[3] https://broadbandmap.fcc.gov/#/area-comparison?version=jun20...
$100/month for 50 mbps to 150 mbps is day and night for many people. There's a lot of people that live off of subsist off less than 5 mbps for over $100 month from old DSL services or old satellite internet or microwave links.