Well, I think this reaction to the Apple location issue show a lack of perspective. Apple stores the location of nearby cell towers and access points on your phone.
Cell phone providers store your actual location for a period of many months.
This is bad, terrible, uber-creepy: http://www.zeit.de/digital/datenschutz/2011-03/data-protecti...
What Apple is doing now is not even in the same ballpark.