That’s unfortunately what happens when you’re funded and scale up with VC money. The investors want their returns so this is just a result of that. VC backed companies like Reddit will add unpopular features and intrusive ads to make money — users be damned.

Looking at the horrible website redesign, they are trying to innovate

Reddit is now bigger than twitter and is still growing. Their new platform is constantly pushing advertisements / forcing the app/signups which likely drives their profits up even higher.