Odds are no one reading HN is going to find this "difficult", but there is no question that this is a noticeable diversion from earlier eras and that the sheer number of options can be confusing for some people. Take a look at this graphic [1]. There was a point early on in which there was zero choice and Apple sold only one iPhone. There were several years in which they usually offered somewhere in the neighborhood of 3-6 options. Recently this number ballooned up and right now there are 20 options. And this doesn't even include color or carrier differences.

Honestly, I would be less annoyed by this if Apple wasn't still selling the iPhone XR. It is 2 year old hardware and Apple seems willing to keep selling it for another year. The only reason it is still being sold appears to be that someone in a boardroom in Cupertino said "we need a product between the $399 iPhone SE and the $599 iPhone 11." Meanwhile customers are likely better served by buying either the SE or the 11 over the XR. This approach of "name your price point, here is the iPhone for you" just seem antithetical to the way that Apple used to approach products.

[1] - https://en.wikipedia.org/wiki/Template:Timeline_of_iPhone_mo...