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Frankly, if you really thought a single article could deliver a "grand unified theory" of anything, that's on you.

People pick catchy titles; it's a key part of getting noticed these days.

And we have a word for it, clickbait. It’s okay that it exists. It’s also ok for us to call it out when we see it.

I have a past as a physicist, so I am a little sensitive to that phrasing. Optimally a catching title matches relevant content - probably get lower bounce rate that way too...

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