Not to be shallow, but this runs counter to Amazon's purported customer obsession - no? I say this as someone recently "tricked" into buying some movies through Prime. The layman in me thought, surely the distinction between "Rent" and "Buy" on this screen means I own the content. While the software engineer in me thought: what would happen if Prime or Amazon disappeared; how would I keep my purchase?

Guess I have the answer to my question now. I don't.

Will most likely purchase physical media for things that are important enough to me now.