The system is apparently tracking age and gender of people visiting the information kiosk. This hardly seems like invasive tracking. Even tracking an individual's movement through the mall with the purpose of providing security and marketing analysis seems like a ho-hum no big deal to me.

If they were then taking the data and finding those people through Ring or youtube videos, sharing the pictures of people with companies to learn the earning power or tax history of a person, or using pictures of people and the store they visit to sell to Amazon or Facebook, then it would seem a step too far.