It's the basic difference between Google/Facebook and Apple. Google/Facebook sells ads, Apple sells hardware. Google/Facebook need to know as much as possible about you to sell more ads. Apple does not.
Obviously, these things can change.
Not to mention their actions like political censorship (just from today: https://news.ycombinator.com/item?id=24939717 )
Your narrative fits Apple marketing, but not their actions anymore.
Just because Apple does things besides sell hardware, doesn't mean those other things are their primary focus. "Services" make up 'only' 22% of their revenue:
* https://sixcolors.com/post/2020/10/apple-q4-2020-results-rec...
I'd hazard to guess that App stores, Music, Pay, and TV make up the majority of revenues—and not ads.
That's a very limited view of Apple.