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I'm surprised I haven't had an answer to this. I thought I was the target market.

This looks like an inferior web based edition of Exchange/Outlook functionality. It was a serious question - is there an advantage to using this? If not, you might need to do some market research to better target the problem you are trying to solve.

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From the short presentation on the home page I did not get the impression that you (a current exchange/outlook user) are the target market, actually. (But I could of course be wrong or we got a different branch of an A/B test)

I think the examples are pointing in a different direction, i.e. a simple and straightforward tool to help you juggle daily life with a focus on spontaneously rearranging tasks, rather than fixed business meetings and scheduling events for teams even.

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