Tech illiterates tend to think of privacy first, when discussing Brave. Go into any geeky subculture not full of programmers, and ask about a privacy browser. Brave always comes up, the monetization model rarely does
Dilettantes, perhaps?
I'm referring primarily to gaming subcultures (board and video). Tech illiterate may not be the proper term. But most geeky people I know (even the ones who build their own PCs, and dabble in scripting) have a very cargo-cultish understanding of computing technologies.
Dilettantes, perhaps?