Same for ad blocking but I have native mitigations with browser meta data spoofing on every http request (which of course gets unmasked if you log into sites, but its always funny to get a warning email from google when I check gmail occasionally).
Advertisers can very well get websites to run "cloud functions" at the edge (with Fastly, Cloudflare, Netlify, Vercel, AWS Lambda etc) under the first-party domain, and the content blockers (native or not) will be none the wiser. This is similar to how content blockers struggle to block ads served from first-party domains on YouTube and other Facebook properties.
Exhibit A: https://github.com/samkelleher/cloudflare-worker-google-anal...
Interesting link. I will say though, Brave's been aggressively pushing for an end to third-party cookies, and if websites are increasingly forced to run first-party analytics as a counter-measure, that is still a major win for the internet as a whole.