That's perfectly understandable, I even feel that I went a little too "slick marketing" with the website, but I have extremely high, maybe even too high goals for the project.
I don't know your project in particular so I don't know if this is what you are doing, but I agree with ploxiln in that it is a general trend nowadays.
I'm not sure it's not. And that's kinda sad...
I think it's a really interesting project but it's not an honest presentation (not in an exceptional way, it seems to be an existing trend in startup culture so it's understandable that people replicate it).