What I think is most interesting about this is that 1. People continue to compare Microsoft and Apple as if they were directly competing, in spite of the fact the Apple is [primarily] a hardware company and MS is [primarily a software co. and 2. In spite of being primarily a hardware company, Apple is still able to be more profitable than Microsoft. They truly do release their hardware as if it were software, iterating and releasing a new version nearly every year. Even more surprising is that people actually buy this new hardware annually, as if it were a software upgrade