I'm surprised the CEO of Cloudflare would say something like this. It's bad PR and bad for hiring, I agree.

There are some cultures where lying and cheating is seen as being "cunning" rather than immoral. I don't know if Portugal counts among these.

Even in those countries, where lying/cheating is normalized, being caught lying/cheating is still considered shameful.

There's no version of a major IT company CEO calling a country "a nation of liars" that ends well.