Dear Google, It's time to hire serious UX designers | Hacker News Reader

Dear Google, It's time to hire serious UX designers

8 pointsnbzso5 comments

I seriously think that UX design of Google Analytics and Google Tag manager are insult to humanity. Who designs this things? It's clutter over clutter, over clutter. What about the Google Tag Management debug console? It's not working on Crome:)) Yesterday a client of mine, complained that his marketing team followed some tutorial on YouTube from 2020 and nothing worked. What you think about UX design of GA and GTM products? I am curious.

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It's time to hire product owners who understand the domain and use cases and are also UX experts.

Problem is, I've seen UX/UI designers botch an entire UI and miss the point because they don't understand the domain, and are just trying to apply principles without really understanding that what users want is not necessarily what they need.

Until a person becomes an expert user of their product, they really shouldn't be designing it. That's why the saying goes that when a founder is a user of their product or build the product to fit their needs, it's usually the most successful.

You have to be the expert user and be trained or knowledgable in design and product development to really build a top of the line product that resonates with users (one of whom is yourself).

I suspect it’s not because of a lack of talent but lots of competing objectives. Also think of it this way: GA has an adequate UX for its sole customer: Google.

They probably don’t dog food anything they build. Usually the number one culprit in any industry.

Dogfooding isn't a silver bullet. Remember Google Buzz [0]? It's been used successfully within Google for a while before being released. It turned out to be a disaster partially due to the fact that it was built (or iterated on) with Google's internal users in mind.

[0]:https://en.wikipedia.org/wiki/Google_Buzz

But Google Buzz, if tested internally, was well ahead of Slack and slack-like chat applications currently available (as expected for a chat application tested within the context of a company). Someone is lacking proper vision at Google.

Hindsight is 20/20 of course.

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