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Auctions feel unfair to consumers. The free marketing hype from the product selling out may be worth a lot more to them than selling a few consumer-grade units for high prices at auction. It’s possible AMD knowingly targeted stock levels and prices to cause the sellout.

For the real high-value users they have completely different products for sale to capture that margin at even higher prices (Epyc, Tesla).

The hardware manufacturers need to get their products into the hands of actual end users to win collaboration with software developers.

Also, most of the high bidding on the 3000 series were anti-scalper bots putting in bids they had no intention of honoring.

I don't think AMD and NVidia want their products to only be available to the very wealthy.