[1] https://arstechnica.com/information-technology/2019/09/for-t...
[1] https://arstechnica.com/information-technology/2019/09/for-t...
[1] https://www.statista.com/statistics/266572/market-share-held...
Variables appear to be size of user base, average disposable income, mean time to patch and number of competing exploits in the market.
The article implies that before it was written that wasn't the case previously.
If a bad actor can derive just $10 on average per phone they attack, then all they need to do is find a way to deploy their $2-3 million exploit to 1 million phones for less than $5 million to make a tidy profit. Given that we are talking about zero-click remote compromises, which means the victim only needs to receive the payload, this means that it is profitable as long as the cost per victim impression is less than $5, a CPM of $5000. With that sort of budget you can embed your attack into an ad and then outbid everybody else by a factor of 10 for placements. You can buy a mailing list and embed your attack as a "payload pixel". If it is a zero-click text message attack then you can buy access to the spam-callers and mass deploy it that way.
These systems are between a factor of 10-100x off of adequate. To care about their relative differences is like debating whether paper mache or tissue paper is better at stopping bullets. One is probably better than the other, but neither provides meaningful protection, so it hardly matters. You need fundamental, qualitative improvements before differences between the solutions provide meaningful effects on outcomes.
[1] https://dqydj.com/average-median-top-net-worth-percentiles/
Yes?
Considering it was the measuring stick that person seemed to feel was important.
An important thing to know about the market for these things is that the "clearing price" of an exploit chain is usually a cap, not an actual price; you're paid in tranches, until the vulnerability is burned. You're hoping it isn't burned before all your tranches are paid.
That has implications for the hypothetical business model you've proposed.
Also, you can go directly to Zerodium's website, where, as of today, they are still paying more for Android exploits than iOS exploits[2].
[1] https://www.theregister.com/2020/05/14/zerodium_ios_flaws/