"In the near future, you can buy artificial organs on credit. But you had better make those payments..."
When so many people don't have a way of accessing the internet besides of their phones, and internet access is essential to meaningfully participate in our society and economy, these sorts of actions become less defensible. It's all about context.
On the bright side for Google/Apple/etc, they have wormed their way into our collective lives to the point where "phone culture" might start to drive legislative decisions in the same way that "car culture" did in the past decades.