What about starting With one off and switching to subscription? That appears to be the trend right now in the Apple ecosystem at least. I’ve abandoned some apps and subscribed to some as more keep doing that shift.
I wonder if starting off and growing a bit by being one off the switching wouldn’t be better business. Of course that strategy is considered repugnant by many. But I’m putting that aside.
One weird thing that usually turns me off too much is when the one off payments are less than the subscription per year price. Like Noteplan 3 per year is more than Noteplan 2 Mac and iOS separate purchases.