Are you referring to percentage regarding revenue/income?
On the other hand rich people spend less than 1% of their earnings - so they only pay VAT on that 1%.
So, effective taxation caused by VAT is VAT rate for poor people and less than 1% for rich people.
A rich person invests in a company which buys a yacht (that they can use). They don't pay VAT because the company can claim it back if the yacht is used for business purposes, which of course it will be because the rich person will use it to have business meetings with all their other rich friends on.
"The law, in its majestic equality, forbids the rich as well as the poor to sleep under bridges, to beg in the streets, and to steal bread."