Programmatically perform personalized sales out-reach to Fortune 500 companies

A cold email is like a cold call. Among other things, they don't foster trust and the shared experience of acknowledging challenging problems. When a CxO has a problem, they're more likely to reach out to their own networks than they are to reach for unsolicited email in their inboxes.

Hey guys, I'm the founder of Nubela and I (alone) lead B2B sales. And unfortunately, I read r/sales on Reddit and I'm envious of how sales reps are able to spend a good portion of their day prospecting and customizing outreach. Day in and day out. I need/want to do that too, but I need to do it in a leveraged way.

So I dogfooded our own API to perform search and live Linkedin enrichment at scale, combined with company data from Crunchbase and email extraction with Clearbit. Hacked together a quick web-app to populate+render templates so much so that each outreach email has a clear problem+solution personalization.

And the blog post above is how I accomplished it.

It seems that even 3-4 lines was long... Did you tracked the open and click rates?

Open rate is tracked, around 40% but the reply rate is dismal. So it must be content and a clear lack of CTA.