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Same price as previous MB Air - $1k. That's a HUGE selling point to me. I was ready to see $2k for their newest kit.

They're looking for marketshare gains.

It was to be expected because they save a lot of money that they were paying to Intel. It was estimated that they could shave something like $100 per computer by switching to an in house chip.

They are saving the money, but they're just keeping it. You save nothing.

Mac Mini saw a price drop.

That’s not clear. They likely spent about the same total cost on components with $100 more for worthwhile components instead of the Intel tax

We will see when we get a full teardown

I'm curious to know why you expected 2k. With more vertical integration, the cost normally goes down. Why would the cost go up for apple here?

I guess I was expecting a high margin, top-end product, typical of Apple.

Some people would have paid more for iOS apps on their Mac.

Given this is an architecture shift, I guess it seems to make sense to test it out with a midrange product.

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