Does anyone else think it's ironic that a company called "Design Within Reach" sells tiffins for $85, which even in America could be had for $20. (And in India, perhaps $10-15)
The point of Design Within Reach is not to sell well-designed products at low prices, but to sell well-designed products (mainly furniture) that would otherwise be impossible to buy through normal retail channels. "Within reach" refers to availability, not affordability.
I been to that store, it's a high end furniture store. Nothing there is 'within reach' for most people, or particularly good value.