Thoughts on the Cambridge Analytica Scandal

First hand experience showing that psychographic advertising, Cambridge Analytica's supposed super weapon, does not work.

> it distracts from the true issues at stake, such as data privacy in the days of “surveillance capitalism”.

I appreciate that the author recognizes this as an issue, but I find it hypocritical that his "day job consists of measuring the effectiveness of digital advertising" which is basically the biggest reason why every single website nowadays has dozens of different analytics trackers that contribute to that "surveillance capitalism".