Nobody wants to take away their right to do so (ok well maybe some do; I'm not one of them). Just that there should be rules we all agree to when we do.
We accept this in other venues. Seatbelts. Stoplights. Nutrition labeling on packaging. etc..
No such rules exist for software, which is odd. It does seem to suggest the industry is ripe for regulation. It's always disappointing to me that we only accept limits when the law places them, as though ethics and morals are somehow not good things to pursue for their own reasons.
Which goes back to OP's point: just because a company CAN be as dystopian as they can imagine, doesn't mean they should be.