I've had a recruitment consultant suggest I use a gmail e-mail address on my CV, because it looks weird to have an address at a domain (my own, and not anything strange btw) that people haven't heard of. Sounds crazy. But try dictating an e-mail address over the phone to a hotel or whatever and see that if you say 'Fred Bloggs seventy six at gmail dot com' or whatever, you never have to repeat yourself, whereas anything less usual you'll be spelling it out all day.

On the technical side, one hears about individuals' domains being marked (blamelessly) as possible-spammers by the big e-mail services, and finding it hard to get messages through. There is effectively some scarcity in legible, desirable gmail addresses.

The scarcity of land makes it different, but not a weak analogy.